Audiences Unlocked

People-Powered Measurement Guide
People-Powered Measurement
Our guide to audience panels and how they are playing a starring role in measurement and calibration.
Global Digital Media Behaviour Report on Laptop Screen
Global Digital Media Behaviour Report
Explore global consumer engagement with video streaming and social networking.
media trends and predictions 2024 booklets
Content goes back to the future

Explore our annual report that illuminates the myriad opportunities and challenges confronting the content and advertising ecosystems

Kantar BrandZ 2023
Break free from stereotypes and boost your marketing impact
Our latest guide for marketers, powered by TGI data, explores ways to actively avoid bias through people-powered segmentation and targeting.

As people move across channels and platforms, our audience measurement, targeting, analytics and advertising intelligence services unlock insights to inform powerful decision-making.

cross platform and cross media abstract image
Understand and monetise content across platforms
Measure cross-platform reach and frequency with granular audience insight.
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Smart marketing starts with TGI

Build a complete understanding of your audience profile and target them effectively.
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News & Resources
The regulatory landscape continues to change
The regulatory landscape continues to change - and we all need to pay attention
A trio of new EU laws signify broader global regulatory trends, writes Stuart Wilkinson - and notably audience measurement is in scope for the first time
15 May 2024
People-Powered Measurement
People-Powered Measurement
Our guide to audience panels and how they are playing a starring role in measurement and calibration
15 May 2024
Lucy Bristowe
Kantar Media appoints Lucy Bristowe to lead UK and Western Europe business
Kantar Media, the global leader in audience measurement and data, has appointed Lucy Bristowe as CEO, UK & Western Europe. She will take up the post in June 2024, reporting to Patr... Read Moreick Behar, Global CEO. Lucy succeeds Louise Ainsworth, who recently announced she would be stepping down after six years at the helm. Read Less
09 May 2024
Do not underestimate audio!
How the changing audio landscape unlocks new opportunities for audiences, advertisers and broadcasters
Knut-Arne Futsæter, Research Director at Kantar Media explores the challenges and opportunities that the changing listening landscape is bringing in Norway and beyond
29 April 2024